Sports marketing : a strategic perspective / Matthew D. Shank.
Material type: TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Edition: Fourth editionDescription: xxiv, 453 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0132285355
- 9780132285353
- 0138137455
- 9780138137458
- Strategic perspective
- 796.0698 22
- GV716 .S42 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 796.0698 SHA (Browse shelf(Opens below)) | 1 | Available | A504492B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
796.0698 MOR Sports marketing / | 796.0698 NIC Sport and the media : managing the nexus / | 796.0698 NIC Sport and the media : managing the nexus / | 796.0698 SHA Sports marketing : a strategic perspective / | 796.0698 SHI Strategic sport marketing / | 796.0698 STO Developing successful sport sponsorship plans / | 796.0698 STR Strategic sport marketing / |
Includes bibliographical references and index.
Emergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
Machine converted from AACR2 source record.
There are no comments on this title.