The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
Material type:
TextPublisher: San Francisco, CA : Jossey-Bass, [2008]Copyright date: ©2008Edition: First editionDescription: x, 252 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 047018387X
- 9780470183878
- Looming crisis in brand value and how to avoid it
- 658.827 22
- HD69.B7 G43 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 GER (Browse shelf(Opens below)) | 1 | Available | A446212B |
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Includes bibliographical references (pages 235-239) and index.
Tulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one - Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders?
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