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The language of new media design : theory and practice / Radan Martinec and Theo Van Leeuwen.

By:

Martinec, Radan [author.]

Contributor(s):

Van Leeuwen, Theo, 1947-

Material type: Text

TextPublisher: London ; New York : Routledge, 2009Description: xiv, 205 pages : illustrations, maps, music ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415372577
9780415372572
0415372623
9780415372626

Subject(s):

DDC classification:

006.7 22

LOC classification:

P96.T42 M358 2009

Contents:

1. Introduction -- 2. Simple Non-Linear Models -- 3. Complex Non-Linear Models -- 4. The Second Translation -- 5. Generic Structure -- 6. Case Studies -- 7. Afterword.

Summary: "The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics."--Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	006.7 MAR (Browse shelf(Opens below))	1	Available		A376804B

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Previous	006.7 KRU Don't make me think, revisited : a common sense approach to Web usability /	006.7 LI Video content analysis using multimodal information : for movie content extraction, indexing, and representation /	006.7 LUN Snap to grid : a user's guide to digital arts, media, and cultures /	006.7 MAR The language of new media design : theory and practice /	006.7 MIL Digital storytelling : a creator's guide to interactive entertainment /	006.7 MIL Digital storytelling : a creator's guide to interactive entertainment /	006.7 MOG Designing media /	Next

Includes bibliographical references (pages 201-203) and index.

1. Introduction -- 2. Simple Non-Linear Models -- 3. Complex Non-Linear Models -- 4. The Second Translation -- 5. Generic Structure -- 6. Case Studies -- 7. Afterword.

"The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics."--Publisher's website.

Machine converted from AACR2 source record.

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