The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
Material type: TextPublisher: Oxford ; New York : Oxford University Press, 2008Description: xi, 398 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0195338383
- 9780195338386
- 346.73048 22
- KF2979 .A92 2008
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 346.73048 ARE (Browse shelf(Opens below)) | 1 | Available | A428261B |
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Includes bibliographical references and index.
Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points : understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
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