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The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.

By: Contributor(s): Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2008Description: xi, 398 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0195338383
  • 9780195338386
Subject(s): DDC classification:
  • 346.73048 22
LOC classification:
  • KF2979 .A92 2008
Contents:
Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points : understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
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Includes bibliographical references and index.

Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points : understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.

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