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Toothpicks and logos : design in everyday life / John Heskett.

By: Material type: TextTextPublisher: New York : Oxford University Press, 2002Description: 214 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0192803212
  • 9780192803214
Subject(s): DDC classification:
  • 745.2 22
LOC classification:
  • TS171 .H49 2002
Online resources:
Contents:
What is design? -- The historical evolution of design -- Utility and significance -- Objects -- Communications -- Environments -- Identities -- Systems -- Contexts -- Futures.
Review: "John Heskett transforms the way we think about design by showing how integral it is to our daily lives - from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design combines usefulness and meaning in the form of practical objects that can also reflect users' identities and aspirations through form and pattern." "This concise introduction to contemporary design goes way beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how the design of an object as apparently simple as a toothpick reflects the culture of the country that produced it. There are fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future, and especially its role in humanizing new technology."--BOOK JACKET.
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Includes bibliographical references and index.

What is design? -- The historical evolution of design -- Utility and significance -- Objects -- Communications -- Environments -- Identities -- Systems -- Contexts -- Futures.

"John Heskett transforms the way we think about design by showing how integral it is to our daily lives - from the spoon we use to eat our breakfast cereal, to the car we drive to work in, to the medical equipment used to save lives. Design combines usefulness and meaning in the form of practical objects that can also reflect users' identities and aspirations through form and pattern." "This concise introduction to contemporary design goes way beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how the design of an object as apparently simple as a toothpick reflects the culture of the country that produced it. There are fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future, and especially its role in humanizing new technology."--BOOK JACKET.

Machine converted from AACR2 source record.

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