Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys / Marcel Danesi.

By:

Danesi, Marcel, 1946- [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0742555445
9780742555440
0742555453
9780742555457

Subject(s):

DDC classification:

658.80019 22

LOC classification:

HF5823 .D255 2008

Contents:

1. What Is Advertising? -- 2. General Techniques and Strategies -- 3. Brand Names -- 4. Logos -- 5. Language-Based Techniques -- 6. Art -- 7. The Meaning of Ads -- 8. Marketing -- 9. Advertising and Society.

Review: "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.80019 DAN (Browse shelf(Opens below))	1	Available		A424541B

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Previous								Next
Previous	658.80014 KIT Integrated marketing communications : a primer /	658.80014 MAR Marketing communications for local nonprofit organizations : targets and tools /	658.80019 BRO Influencer marketing : who really influences your customers /	658.80019 DAN Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /	658.80019 LAK Subliminal persuasion : influence & marketing secrets they don't want you to know /	658.80019 SEN Sensory marketing : research on the sensuality of products /	658.80019 SIN Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game /	Next

Includes bibliographical references (pages 199-206) and index.

"Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET.

Machine converted from AACR2 source record.

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