Image from Coce

Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner Lotenberg.

By: Contributor(s): Material type: TextTextPublisher: Sudbury, Mass. : Jones and Bartlett Publishers, [2007]Copyright date: ©2007Edition: Second editionDescription: xx, 608 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0763738913
  • 9780763738914
Subject(s): DDC classification:
  • 362.10688 22
LOC classification:
  • RA427 .S53 2007
Contents:
Pt. I. Marketing principles for public health practice -- Ch. 1. Emerging threats to the public's health - the need for social change -- Ch. 2. Marketing social change - a challenge for the public health practitioner -- Ch. 3. Marketing social change - an opportunity for the public health practitioner -- App. 3-A. The importance of formative research in public health campaigns : an example from the area of HIV prevention among gay men -- Ch. 4. Emerging threats to the survival of public health -- Ch. 5. Marketing public health - a challenge for the public health practitioner -- Ch. 6. Marketing public health - an opportunity for the public health practitioner -- App. 6-A. Exploring of core values of policy makers : lessons from public health history -- App. 6-B. An example of reframing a public health policy issue : antismoking ordinances -- Ch. 7. Urunana - radio health communication : a case study from Rwanda -- Ch. 8. Marketing public health as an institution : a case study -- Pt. II. Using marketing principles to design, implement, and evaluate public health interventions -- Ch. 9. Applying marketing principles to public health -- App. 9-A. Using marketing principles to craft a national action plan -- Ch. 10. The planning process -- App. 10-A. Planning a marketing initiative to reduce alcohol-related motor vehicle fatalities -- App. 10-B. Strategic planning worksheets -- Ch. 11. Formative research -- App. 11-A. Building support for coordinated school health : using multiple formative research techniques to shape an initiative -- App. 11-B. Sample recruitment screener -- App. 11-C. Sample focus group moderator's guide -- App. 11-D. Sample central-site interview questionnaire -- Ch. 12. Framing and delivering the message : crafting communication strategies -- App. 12-A. Communication strategy development worksheets -- Ch. 13. Translating strategy into tactics -- Ch. 14. Working with partners, allies, coalitions, and intermediaries -- Ch. 15. Promotional materials and activities -- Ch. 16. Monitoring and refining implementation : process evaluation tools -- Ch. 17. Outcome evaluation issues and designs -- Ch. 18. Overview of common theories and marketing research methods -- App. 18-A. Using theory and formative research to guide message development -- App. A. Hiring agencies, contractors, and consultants -- Epilogue : what does the future hold?
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 362.10688 SIE (Browse shelf(Opens below)) 1 Available A424306B

Includes bibliographical references and index.

Pt. I. Marketing principles for public health practice -- Ch. 1. Emerging threats to the public's health - the need for social change -- Ch. 2. Marketing social change - a challenge for the public health practitioner -- Ch. 3. Marketing social change - an opportunity for the public health practitioner -- App. 3-A. The importance of formative research in public health campaigns : an example from the area of HIV prevention among gay men -- Ch. 4. Emerging threats to the survival of public health -- Ch. 5. Marketing public health - a challenge for the public health practitioner -- Ch. 6. Marketing public health - an opportunity for the public health practitioner -- App. 6-A. Exploring of core values of policy makers : lessons from public health history -- App. 6-B. An example of reframing a public health policy issue : antismoking ordinances -- Ch. 7. Urunana - radio health communication : a case study from Rwanda -- Ch. 8. Marketing public health as an institution : a case study -- Pt. II. Using marketing principles to design, implement, and evaluate public health interventions -- Ch. 9. Applying marketing principles to public health -- App. 9-A. Using marketing principles to craft a national action plan -- Ch. 10. The planning process -- App. 10-A. Planning a marketing initiative to reduce alcohol-related motor vehicle fatalities -- App. 10-B. Strategic planning worksheets -- Ch. 11. Formative research -- App. 11-A. Building support for coordinated school health : using multiple formative research techniques to shape an initiative -- App. 11-B. Sample recruitment screener -- App. 11-C. Sample focus group moderator's guide -- App. 11-D. Sample central-site interview questionnaire -- Ch. 12. Framing and delivering the message : crafting communication strategies -- App. 12-A. Communication strategy development worksheets -- Ch. 13. Translating strategy into tactics -- Ch. 14. Working with partners, allies, coalitions, and intermediaries -- Ch. 15. Promotional materials and activities -- Ch. 16. Monitoring and refining implementation : process evaluation tools -- Ch. 17. Outcome evaluation issues and designs -- Ch. 18. Overview of common theories and marketing research methods -- App. 18-A. Using theory and formative research to guide message development -- App. A. Hiring agencies, contractors, and consultants -- Epilogue : what does the future hold?

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha