Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Material type: TextAnalytics: Show analyticsPublisher: Boston : McGraw-Hill/Irwin, 2007Edition: Fourteenth editionDescription: xxii, 706 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 0073016349
- 9780073016344
- 0073252891
- 9780073252896
- 658.8 22
- HF5415 .S745 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 ETZ (Browse shelf(Opens below)) | 1 | Available | A424239B |
Originally published as: Fundamentals of marketing / William J. Stanton.
Includes bibliographical references (pages 640-663) and index.
Preface -- Ch. 1. The Field of Marketing -- Ch. 2. The Dynamic Marketing Environment -- Ch. 3. Strategic Marketing Planning -- Ch. 4. Marketing Research and Information -- Ch. 5. Consumer Markets and Buying Behavior -- Ch. 6. Business Markets and Buying Behavior -- Ch. 7. Market Segmentation and Target-Market Strategies -- Ch. 8. Product Planning and Development -- Ch. 9. Product-Mix Strategies -- Ch. 10. Brands, Packaging, and Other Product Features -- Ch. 11. Price Determination -- Appendix A. Marketing Math -- Ch. 12. Pricing Strategies -- Ch. 13. Channels of Distribution -- Ch. 14. Retailing -- Ch. 15. Wholesaling and Physical Distribution -- Ch. 16. The Promotional Program -- Ch. 17. Personal Selling and Sales Management -- Ch. 18. Advertising, Sales Promotion, and Public Relations -- Ch. 19. Services Marketing by For-Profit and Nonprofit Organizations -- Ch. 20. International Marketing -- Ch. 21. Marketing Implementation and Evaluation -- Ch. 22. Marketing: Appraisal and Prospects -- Appendix B. Careers in Marketing -- Notes and References -- Photo Credits -- Glossary -- Indexes.
Machine converted from AACR2 source record.
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