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An introduction to political communication / Brian McNair.

By: Material type: TextTextSeries: Communication and society (Routledge (Firm))Publisher: London ; New York : Routledge, 2007Edition: Fourth editionDescription: xvii, 222 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415410703
  • 9780415410700
  • 041541069X
  • 9780415410694
Subject(s): DDC classification:
  • 324.73 22
LOC classification:
  • JA85 .M36 2007
Contents:
1. Politics in the age of mediation -- 2. Politics, democracy and the media -- 3. The effects of political communication -- 4. The political media -- 5. The media as political actors -- 6. Party political communications I : advertising -- 7. Party political communication II : political public relations -- 8. Pressure-group politics and the oxygen of publicity -- 9. International political communication -- 10. Conclusion : performance politics and the democratic process.
Review: "In this classic textbook, Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels." "This fourth edition is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK government communication since the Hutton report; and the growing role of the internet in political communication."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.73 MCN (Browse shelf(Opens below)) 1 Available A373878B

Includes bibliographical references (pages 205-217) and index.

1. Politics in the age of mediation -- 2. Politics, democracy and the media -- 3. The effects of political communication -- 4. The political media -- 5. The media as political actors -- 6. Party political communications I : advertising -- 7. Party political communication II : political public relations -- 8. Pressure-group politics and the oxygen of publicity -- 9. International political communication -- 10. Conclusion : performance politics and the democratic process.

"In this classic textbook, Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels." "This fourth edition is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK government communication since the Hutton report; and the growing role of the internet in political communication."--BOOK JACKET.

Machine converted from AACR2 source record.

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