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The fake factor : why we love brands but buy fakes / Sarah McCartney.

By:

McCartney, Sarah

Material type: Text

Text

TextPublisher: London : Cyan, 2005Description: 230 pISBN:

190487942X (pbk.) :

Subject(s):

DDC classification:

658.827 22

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 MCC (Browse shelf(Opens below))	1	Available		A431032B

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Previous	658.827 LUR Brandwatching : lifting the lid on the phenomenon of branding /	658.827 MAC The brand chartering handbook : how brand organizations learn "living scripts /	658.827 MAR The hero and the outlaw : building extraordinary brands through the power of archetypes /	658.827 MCC The fake factor : why we love brands but buy fakes /	658.827 MOO The rise of brands /	658.827 MOR The pirate inside : building a challenger brand culture within yourself and your organization /	658.827 MUR Defending the brand : aggressive strategies for protecting your brand in the online arena /	Next

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