Explaining consumer choice / Gordon R. Foxall.

By:

Foxall, G. R [author.]

Material type: Text

TextPublisher: Basingstoke : Palgrave Macmillan, 2007Description: xii, 256 pages ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1403998620
9781403998620

Subject(s):

Consumer behavior

DDC classification:

658.8342 22

LOC classification:

HF5415.32 .F687 2007

Contents:

Pt. I. Foundations -- 1. Consumer behavior analysis -- 2. What is intentionality? -- 3. Intentionality and mind -- Pt. II. Kinds of contextual psychology -- 4. Intentional psychologies -- 5. Contextual psychology (1) : intentional behaviorism -- 6. Contextual psychology (2) : super-personal cognitive psychology -- Pt. III. Behavioral economics -- 7. Herrnstein : matching and melioration -- 8. Rachlin : teleological behaviorism -- 9. Ainslie : picoeconomics -- Pt. IV. Explaining consumer choice -- 10. Everyday consumer choice -- 11. Consumer initiation and imitation -- 12. What kind of explanation?

Summary: "Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8342 FOX (Browse shelf(Opens below))	1	Available		A373384B

Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8342 FOX Consumer psychology for marketing /	658.8342 FOX Marketing psychology : the paradigm in the wings /	658.8342 FOX Understanding consumer choice /	658.8342 FOX Explaining consumer choice /	658.8342 FOX Interpreting consumer choice : the behavioral perspective model /	658.8342 GEN Gender, culture, and consumer behavior /	658.8342 GRA Critical thinking in consumer behavior : cases and experiential exercises /	Next

Includes bibliographical references and index.

"Written by an internationally acknowledged expert in the field in appropriate, accessible language, this book extends marketing thought, something that is highly necessary in a field dominated by the quest for practical results and the generation of empirical results that are unrelated to any overall framework of conceptualization and analysis."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.