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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.

By: Material type: TextTextSeries: Haworth series in segmented, targeted, and customized marketingPublisher: New York : Haworth Press, [2007]Copyright date: ©2007Description: xii, 236 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0789022168
  • 9780789022165
  • 0789022176
  • 9780789022172
Subject(s): DDC classification:
  • 647.940688 22
LOC classification:
  • TX911.3.M3 M685 2007
Contents:
Ch. 1. Introduction to segmentation -- Ch. 2. Segmentation bases : panning for gold in the hospitality sector -- Ch. 3. Niche marketing -- Ch. 4. Niche marketing for hotel managers -- Ch. 5. Relationship marketing -- Ch. 6. Speical issues in segmentation -- Ch. 7. The impact of marketing trends on segment selection -- Ch. 8. The segmentation process -- Ch. 9. Positioning strategy -- Ch. 10. The impact of new technology on the hospitality industry -- Ch. 11. Your segmentation battle plan : strategy and tactics.
Review: "Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 647.940688 MOR (Browse shelf(Opens below)) 1 Available A430639B

Includes bibliographical references (pages 203-209) and index.

Ch. 1. Introduction to segmentation -- Ch. 2. Segmentation bases : panning for gold in the hospitality sector -- Ch. 3. Niche marketing -- Ch. 4. Niche marketing for hotel managers -- Ch. 5. Relationship marketing -- Ch. 6. Speical issues in segmentation -- Ch. 7. The impact of marketing trends on segment selection -- Ch. 8. The segmentation process -- Ch. 9. Positioning strategy -- Ch. 10. The impact of new technology on the hospitality industry -- Ch. 11. Your segmentation battle plan : strategy and tactics.

"Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET.

Machine converted from AACR2 source record.

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