Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.
Material type: TextSeries: Haworth series in segmented, targeted, and customized marketingPublisher: New York : Haworth Press, [2007]Copyright date: ©2007Description: xii, 236 pages : illustrations ; 22 cmContent type:- text
- unmediated
- volume
- 0789022168
- 9780789022165
- 0789022176
- 9780789022172
- 647.940688 22
- TX911.3.M3 M685 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 647.940688 MOR (Browse shelf(Opens below)) | 1 | Available | A430639B |
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647.940683 NIC Human resource management for the hospitality and tourism industries / | 647.940683 SOM Hospitality employee management and supervision: a practical approach / | 647.940688 ABB Hospitality sales and marketing / | 647.940688 MOR Segmentation strategies for hospitality managers : target marketing for competitive advantage / | 647.940688 MOR Hospitality and travel marketing / | 647.940688 MOR Hospitality and travel marketing / | 647.940688 MOR Hospitality and travel marketing / |
Includes bibliographical references (pages 203-209) and index.
Ch. 1. Introduction to segmentation -- Ch. 2. Segmentation bases : panning for gold in the hospitality sector -- Ch. 3. Niche marketing -- Ch. 4. Niche marketing for hotel managers -- Ch. 5. Relationship marketing -- Ch. 6. Speical issues in segmentation -- Ch. 7. The impact of marketing trends on segment selection -- Ch. 8. The segmentation process -- Ch. 9. Positioning strategy -- Ch. 10. The impact of new technology on the hospitality industry -- Ch. 11. Your segmentation battle plan : strategy and tactics.
"Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET.
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