The economics of sports broadcasting / Chris Gratton and Harry Arne Solberg.
Material type: TextPublisher: London ; New York : Routledge, 2007Description: x, 233 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0415357799
- 9780415357791
- 0415357802
- 9780415357807
- 070.449796 22
- GV742.3 .G73 2007
Contents:
1. Introduction -- 2. The demand for sports broadcasting -- 3. The structure of supply -- 4. The cost structure of sports broadcasting -- 5. Integration -- 6. Competition between channels : a game theory approach -- 7. The pricing and selling of TV sports rights -- 8. The auctioning of sports rights -- 9. Market intervention in sports broadcasting.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 070.449796 GRA (Browse shelf(Opens below)) | 1 | Available | A373361B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
070.449796 BOD Bodies of discourse : sports stars, media, and the global public / | 070.449796 DEN Sports on television : the how and why behind what you see / | 070.449796 ESP The ESPN effect : exploring the worldwide leader in sports / | 070.449796 GRA The economics of sports broadcasting / | 070.449796 HUT Sport beyond television : the internet, digital media and the rise of networked media sport / | 070.449796 REI The essentials of sports reporting and writing / | 070.449796 SPO Sport and communication / |
Includes bibliographical references (pages 222-225) and index.
1. Introduction -- 2. The demand for sports broadcasting -- 3. The structure of supply -- 4. The cost structure of sports broadcasting -- 5. Integration -- 6. Competition between channels : a game theory approach -- 7. The pricing and selling of TV sports rights -- 8. The auctioning of sports rights -- 9. Market intervention in sports broadcasting.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.