Museum management and marketing / edited by Richard Sandell and Robert R. Janes.
Material type: TextPublisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2007Description: xviii, 420ISBN:- 041539628X (hbk. : alk. paper)
- 0415396298 (pbk. : alk. paper)
- 069/.068 22
- AM121 .M877 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 069.068 MUS (Browse shelf(Opens below)) | 1 | Available | A430169B |
Simultaneously published in the USA and Canada.
Includes bibliographical references and index.
1. Complexity and creativity in contemporary museum management / Robert R. Janes and Richard Sandell -- Pt. 1. Museums and change -- Introduction to part one / Richard Sandell and Robert R. Janes -- 2. Leading change : why transformation efforts fail / John P. Kotter -- 3. From being about something to being for somebody : the ongoing transformation of the American museum / Stephen E. Weil -- 4. Museums : challenges for the 21st century / Christine Burton and Carol Scott -- 5. Embracing organizational change in museums : a work in progress / Robert R. Janes -- 6. Museum staff perspectives on organizational change / Glenbow Museum Staff -- Pt. 2. Museum management -- Introduction to part two / Richard Sandell and Robert R. Janes -- 7. The effective management of museums : cohesive leadership and visitor-focused public programming / Des Griffin and Morris Abraham -- 8. The university art museum : defining purpose and mission / Peter F. Drucker -- 9. Strategic management for visitor-oriented museums : a change of focus / Eva M. Reussner -- 10. Liberty science center in the United States : a mission focused on external relevance / Emlyn H. Koster and Stephen H. Baumann -- 11. Measuring social value / Carol Scott -- 12. Beyond big and awesome : outcome-based evaluation / Stephen E. Weil -- 13. The strategic significance of workforce diversity in museums / Richard Sandell -- 14. Volunteers in the heritage sector : a neglected audience? / Kirsten Holmes -- 15. Emotional intelligence, passion and museum leadership / Sherene Suchy -- 16. Visionary leadership and missionary zeal / Stuart W. Davies -- 17. Interim directorships in museums : their impact on individuals and significance to institutions / Robert I. Goler -- Pt. 3. Marketing the museum -- Introduction to part three / Richard Sandell and Robert R. Janes -- 18. The marketing approach in museums / Jean-Michel Tobelem -- 19. Can museums be all things to all people? : missions, goals, and marketing's role / Neil Kotler and Philip Kotler -- 20. Strangers, guests, or clients? : visitor experiences in museums / Zahava D. Doering -- 21. Museum marketing : understanding different types of audiences / Ruth Rentschler -- 22. Expanding the museum audience through visitor research / Carol M. Komatsuka -- 23. Revisiting membership scheme typologies in museums and galleries / Alix Slater -- 24. A delicate balance : museums and the marketplace / Victoria D. Alexander -- 25. The impact of free entry to museums / Andy Martin.
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