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Emotions, advertising and consumer choice / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.

By:

Hansen, Flemming [author.]

Contributor(s):

Christensen, Sverre Riis [author.]

Material type: Text

TextPublisher: [Denmark] : Copenhagen Business School Press, 2007Description: 462 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

8763001985
9788763001984

Subject(s):

DDC classification:

659.1019 22

Contents:

Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings - and back -- Ch. XIII. Concluding remarks.

Review: "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1019 HAN (Browse shelf(Opens below))	1	Available		A430113B

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Previous								Next
Previous	659.1014 TAN Advertising language : a pragmatic approach to advertisements in Britain and Japan /	659.1019 ATT Attention, attitude, and affect in response to advertising /	659.1019 BOU Deception in the marketplace : the psychology of deceptive persuasion and consumer self-protection /	659.1019 HAN Emotions, advertising and consumer choice /	659.1019 OSH Persuasion in advertising /	659.1019 PSY The psychology of entertainment media : blurring the lines between entertainment and persuasion /	659.1019 PSY The psychology of entertainment media : blurring the lines between entertainment and persuasion /	Next

Includes bibliographical references (pages 431-462).

"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--BOOK JACKET.

Machine converted from AACR2 source record.

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