Image from Coce

Cross-cultural buyer behavior / edited by Charles R. Taylor, Doo-Hee Lee.

Contributor(s): Material type: TextTextSeries: Advances in international marketing ; v. 18.Publisher: Amsterdam ; Oxford : Elsevier JAI, 2007Description: xv, 292 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0762314125
  • 9780762314126
Other title:
  • Cross-cultural buyer behaviour
Subject(s): DDC classification:
  • 658.8342 22
Contents:
Introduction : cross-cultural issues in buyer behavior / Charles R. Taylor and Doo-Hee Lee -- Does DTC advertising provide information or create market power? : evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella and John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker and Marcel Weverbergh -- Emotional responses : a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen and Larry Percy -- "Trading up" : a consumption value approach / Eunju Ko and Heewon Sung -- The "we-me" culture : marketing to Korean consumers / Dae Ryun Chang -- Do the little emperors rule? : comparing informativeness and appeal types in Chinese, American, and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods : an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements / Hee-Sook Yoon and Doo-Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games : applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa and Ildefonso Grande -- Empirical classification of Web site structure : a cross-national comparison / Koo-Won Suh, Charles R. Taylor and Doo-Hee Lee.
Review: "Edited by Charles R. Taylor and Doo-Hee Lee, the theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 CRO (Browse shelf(Opens below)) 1 Available A430191B
Book City Campus City Campus Main Collection 658.8342 CRO (Browse shelf(Opens below)) 1 Available A456185B

Includes bibliographical references.

Introduction : cross-cultural issues in buyer behavior / Charles R. Taylor and Doo-Hee Lee -- Does DTC advertising provide information or create market power? : evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella and John C. Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising : the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker and Marcel Weverbergh -- Emotional responses : a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen and Larry Percy -- "Trading up" : a consumption value approach / Eunju Ko and Heewon Sung -- The "we-me" culture : marketing to Korean consumers / Dae Ryun Chang -- Do the little emperors rule? : comparing informativeness and appeal types in Chinese, American, and French magazine advertising / Lu Zheng, Joseph E. Phelps, Yorgo Pasadeos and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods : an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements / Hee-Sook Yoon and Doo-Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games : applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa and Ildefonso Grande -- Empirical classification of Web site structure : a cross-national comparison / Koo-Won Suh, Charles R. Taylor and Doo-Hee Lee.

"Edited by Charles R. Taylor and Doo-Hee Lee, the theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha