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Small giants : companies that choose to be great instead of big / Bo Burlingham.

By: Material type: TextTextPublisher: New York : Portfolio, 2005Description: xxxii, 224 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591840937
  • 9781591840930
Subject(s): DDC classification:
  • 658.409 22
LOC classification:
  • HD62.7 .B835 2005
Contents:
1. Free to choose -- 2. Who's in charge here? -- 3. The Mona Lisa principle -- 4. Ties that bind -- 5. A culture of intimacy -- 6. Galt's gulch -- 7. Pass it on -- 8. The art of business.
Review: "In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, in widely varying industries across the country, that have chosen to march to their own drummer. He searches for the magic ingredients that give these companies their unique "mojo" and the lessons we can learn from them."--BOOK JACKET.
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Includes index.

1. Free to choose -- 2. Who's in charge here? -- 3. The Mona Lisa principle -- 4. Ties that bind -- 5. A culture of intimacy -- 6. Galt's gulch -- 7. Pass it on -- 8. The art of business.

"In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, in widely varying industries across the country, that have chosen to march to their own drummer. He searches for the magic ingredients that give these companies their unique "mojo" and the lessons we can learn from them."--BOOK JACKET.

Machine converted from AACR2 source record.

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