Semiotics : the basics / Daniel Chandler.

By:

Chandler, Daniel [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415363764
9780415363761
0415363756
9780415363754

Subject(s):

Semiotics

DDC classification:

302.2 22

LOC classification:

P99 .C463 2007

Contents:

1. Models of the sign -- 2. Signs and things -- 3. Analysing structures -- 4. Challenging the literal -- 5. Codes -- 6. Textual interactions -- 7. Prospect and retrospect.

Summary: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	North Campus North Campus Main Collection	302.2 CHA (Browse shelf(Opens below))	1	Available		A517806B

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Includes bibliographical references (pages 265-292) and index.

1. Models of the sign -- 2. Signs and things -- 3. Analysing structures -- 4. Challenging the literal -- 5. Codes -- 6. Textual interactions -- 7. Prospect and retrospect.

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description.

Machine converted from AACR2 source record.

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