Visual communication : more than meets the eye / by Harry Jamieson.

By:

Jamieson, G. H. (G. Harry) [author.]

Material type: Text

TextPublisher: Bristol : Intellect Books, 2007Description: 132 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1841501417
9781841501413

Subject(s):

Visual communication

DDC classification:

152.14 22

LOC classification:

P93.5 .J36 2007

Contents:

Ch. 1. The perceptual connection -- Ch. 2. The semiotic connection -- Ch. 3. 'In-forming' and meaning -- Ch. 4. The tacit dimension -- Ch. 5. The aesthetic dimension -- Ch. 6. Frames and framing -- Ch. 7. Language or system.

Review: "We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual." "Veering away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. However, the author is effective in providing a practical basis for many of the issues discussed alongside this theoretical stance. This book is targeted at a wide interdisciplinary readership that includes media, cultural and communication studies and particularly those with interests in visual theory."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	152.14 JAM (Browse shelf(Opens below))	1	Available		A372414B

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Previous								Next
Previous	152.14 GIB The ecological approach to visual perception /	152.14 GRE Mirrors in mind /	152.14 HOF Visual intelligence : how we create what we see /	152.14 JAM Visual communication : more than meets the eye /	152.14 PAT Seeing things : deepening relations with visual artefacts /	152.14 PYL Things and places : how the mind connects with the world /	152.14 SEE Seeing spatial form /	Next

Includes bibliographical references and index.

"We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual." "Veering away from normative approaches, the author advances with original strides into new ways of understanding the visual experience. Departing from aesthetic and graphic-based directions, the book employs information and language theory to support an enquiry into the connection between perception and linguistics. In dealing with ideas, rather than solutions, the book resonates with a philosophical tenor. However, the author is effective in providing a practical basis for many of the issues discussed alongside this theoretical stance. This book is targeted at a wide interdisciplinary readership that includes media, cultural and communication studies and particularly those with interests in visual theory."--BOOK JACKET.

Machine converted from AACR2 source record.

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