Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
Material type:
TextPublisher: Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2007]Copyright date: ©2007Description: xx, 348 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0470060360
- 9780470060360
- How to change mass behaviour by harnessing our true nature
- 658.8343 22
- HF5415.123 .E37 2007
Contents:
Pt. 1. A 'we-species' with an illusion of "I" -- 1. The super-social ape -- 2. The illusion of "I" -- 3. 'I' vs. 'us' -- Pt. 2. The seven principles of herd marketing -- 4. Key principle no. 1 : interaction -- 5. Key principle no. 2 : influence -- 6. Key principle no. 3 : us-talk -- 7. Key principle no. 4 : just believe -- 8. Key principle no. 5 : (Re-)light the fire -- 9. Key principle no. 6 : co-creativity -- 10. Key principle no. 7 : letting go -- Pt. 3. Making sense of the herd -- 11. Conclusions.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8343 EAR (Browse shelf(Opens below)) | 1 | Available | A372728B |
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Includes bibliographical references (pages 331-339) and index.
Pt. 1. A 'we-species' with an illusion of "I" -- 1. The super-social ape -- 2. The illusion of "I" -- 3. 'I' vs. 'us' -- Pt. 2. The seven principles of herd marketing -- 4. Key principle no. 1 : interaction -- 5. Key principle no. 2 : influence -- 6. Key principle no. 3 : us-talk -- 7. Key principle no. 4 : just believe -- 8. Key principle no. 5 : (Re-)light the fire -- 9. Key principle no. 6 : co-creativity -- 10. Key principle no. 7 : letting go -- Pt. 3. Making sense of the herd -- 11. Conclusions.
Machine converted from AACR2 source record.
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