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Communication in political campaigns / William L. Benoit.

By: Material type: TextTextSeries: Frontiers in political communication ; v. 11.Publisher: New York : Peter Lang, [2007]Copyright date: ©2007Description: ix, 292 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0820486361
  • 9780820486369
  • 0820486043
  • 9780820486048
Subject(s): DDC classification:
  • 324.730973 22
LOC classification:
  • JK2281 .B46 2007
Contents:
1. The nature of political campaigns -- 2. The functional theory of political campaign discourse -- 3. The role of medium in campaign discourse -- 4. The role of source in campaign discourse -- 5. The role of context in political campaign discourse -- 6. Non-presidential, non-U.S. campaign discourse -- 7. News coverage of political campaigns -- 8. Voters : campaign messages and election outcome -- 9. Conclusions.
Review: "This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real-life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication."--BOOK JACKET.
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Includes bibliographical references (pages 259-282) and index.

1. The nature of political campaigns -- 2. The functional theory of political campaign discourse -- 3. The role of medium in campaign discourse -- 4. The role of source in campaign discourse -- 5. The role of context in political campaign discourse -- 6. Non-presidential, non-U.S. campaign discourse -- 7. News coverage of political campaigns -- 8. Voters : campaign messages and election outcome -- 9. Conclusions.

"This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real-life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication."--BOOK JACKET.

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