Visual design fundamentals : a digital approach / Alan Hashimoto.

Includes index.

Accompanied by: 1 computer disc (CD-ROM)

Acknowledgments -- Introduction -- Chapter 1. Design Elements -- Introduction -- Line -- Line and Design -- Line Direction -- Shape -- Shape and Design -- Rectilinear Shapes -- Curvilinear Shapes -- Negative Space -- Volume -- Value -- Value and Design -- Color -- Texture -- Summary -- Chapter 2. Principles of Design -- Introduction -- Gestalt -- Unity or Harmony -- Unity and Placement -- Unity and Repetition -- Unity and Rhythm -- Unity Using Value -- Unity and Continuity -- Variety -- Variety and Line -- Variety and Visual Weight -- Variety and Contrasting Types of Shapes -- Focal Point and Visual Hierarchy -- Balance -- Summary -- Chapter 3. Introduction to Content and From: Problem Solving and Digital Process -- Introduction -- Introduction to Design Projects -- Conceptual Process -- Step 1. Research and Define the Problem -- Step 2. Preliminary Solutions, Organized List of Options, and Thumbnail Sketches -- Step 3. Roughs. Refined Preliminary Visual Design Solutions and Alternatives -- Step 4. Composites or Comps. The Final Preliminary Step in the Design Process -- Step 5. The Final Design or Finish -- Production Process -- Computer Applications Used in Design -- How to Use Design Applications and This Book -- Summary -- Chapter 4. Design Project One: Modular Design Project Part One -- Introduction -- Content -- The Basic Problem Defined -- Background -- Conceptual Process -- Production Process -- Tutorial: Steps in Creating the Grid and Circle Patterns -- Creating a New Document -- Creating the Grid #1. The 3 x 3 Square Grid -- Creating the Grid #2. The Triangle Grid -- Creating the Grid #3. The Square and Circle Grid -- Creating the Grid #4. The Circles -- Tutorial: Steps in Creating Shapes Using the Grid and Circle Patterns as Guides -- Using the Pen Tool -- The First Design -- The Second Design -- The Third Design: Using the Pathfinder Palette -- The Fourth Design -- Creating the Fourth Shape -- Summary -- Chapter 5. Design Project One: Modular Design Project Part Two -- Introduction -- Content -- The Basic Problem Defined -- Background -- Conceptual Process -- Production Process -- Scanning Basics -- Tutorial: Scanning -- Tutorial: Importing the File into Illustrator for Tracing -- Tutorial: Tracing Your Roughs -- Using Guides -- Trace your Roughs: Primary Design I -- Trace Your Roughs: Primary Design III -- Questions You Should Ask Yourself -- Summary -- Chapter 6. Design Project Two: Letterforms and Shape -- Introduction -- Content -- Defining the Basic Problem -- Background -- Tutorial: Production Process -- Using the Type Tool in Illustrator -- Converting Type to Paths: Create Outlines -- Using the Transform Tools: Reflect and Scale -- The Direct Selection Tool: "Pulling" Points -- Changing Fills and Strokes Using the Toolbar -- Using the Transform Tools: Rotate and Scale -- Using the Pathfinder to Divide Shapes -- Using Clipping Masks -- Summary -- Chapter 7. Design Project Three: Figure Abstraction and Non-Objective Shape -- Introduction and the Basic Problem Defined -- Content -- Background -- Conceptual Process -- Design 1. Figure Abstraction -- Designs 2, 3, and 4. Sequential Designs -- Design 5. Asymmetrical Non-Objective Design -- All Five Designs: Conceptual Process -- Tutorial: Digital Production Process -- Preparing your Project -- Trace and Create the First Figure -- Using the Pen and Convert Anchor Point Tools -- Using the Reflect Tool and "Joining" Points -- Using the Pathfinder -- Using Group/Ungroup -- Modify the Figure Moving Points and Handles -- Using the Clipping Mask -- Printing the Final File -- Summary -- Chapter 8. Design Project Four: Value -- Introduction and the Basic Problem Defined -- Content -- Background -- Conceptual Process -- Tutorial: Traditional and Digital Production Process -- Preparing Your Project -- Creating the First Drawing -- Creating the Simplified Drawing -- Tracing the Image: Using Layers and Sublayers -- The Swatches Palette -- Finishing the Design -- Summary -- Chapter 9. Design Project Five: Color Theory -- Introduction -- Content -- Background in Color Theory -- Design Project Five: Color -- Basic Problem Defined -- Conceptual Process -- Tutorial: Digital Production Process -- Preparing Your Project -- Summary -- Chapter 10. Design Project Six: Typeface Design -- Introduction -- Content -- Background -- Typeface Design Project -- Defining the Problem -- Tutorial: Digital Production Process -- Fonts and Your Operating System -- Character and Paragraph Palettes -- The Type Tools -- Path Type Tools -- Tutorial: The Project: A Case Study -- Research -- Thumbnails -- Roughs -- Composites -- Creating Visual Depth Using Value -- Color -- Transparency -- Pattern -- A Quick Review -- Preparing Your Document -- Outputing Your Poster/Design -- Summary -- Chapter 11. Design Project Seven: Digital Montage/Collage -- Introduction -- Content -- The Basic Problem Defined -- Background Information -- Conceptual Process and the Project Details -- Tutorial: Digital Production Process -- Preparing the Project -- Document Setup -- Summary -- About the CD-ROM -- System Requirements -- Windows -- Macintosh -- Index.

System requirements for accompanying disc: Computer workstation and CD-ROM drive.

Machine converted from AACR2 source record.