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Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, Calif. : Sage Publications, [2007]Copyright date: ©2007Description: xix, 401 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412916569
  • 9781412916561
Subject(s): DDC classification:
  • 658.421 22
LOC classification:
  • HD30.28 .G8359 2007
Online resources:
Contents:
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure -- --
1. Entrepreneurship and strategy : a framework for new venture development -- 2. Strategies for opportunity identification : the creative process -- 3. Strategies for evaluating opportunities : the assessment process -- 4. Developing new venture strategy : preparation and launch -- 5. Market entry : positioning the firm for strategic advantage -- 6. Financial resource capabilities -- 7. The evolving management team -- 8. Building networks and strategic alliances -- 9. Innovative strategies for entrepreneurial growth -- 10. Strategies for the growing venture : mergers, acquisitions, franchising, and exit strategies -- 11. Beyond the strategic entrepreneurial model : learning from failure.
Review: "In this book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth - offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth." "This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.421 GUN (Browse shelf(Opens below)) 1 Long Overdue (Lost) Issued 05/02/2024 A406769B

Includes bibliographical references and index.

Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure -- --

1. Entrepreneurship and strategy : a framework for new venture development -- 2. Strategies for opportunity identification : the creative process -- 3. Strategies for evaluating opportunities : the assessment process -- 4. Developing new venture strategy : preparation and launch -- 5. Market entry : positioning the firm for strategic advantage -- 6. Financial resource capabilities -- 7. The evolving management team -- 8. Building networks and strategic alliances -- 9. Innovative strategies for entrepreneurial growth -- 10. Strategies for the growing venture : mergers, acquisitions, franchising, and exit strategies -- 11. Beyond the strategic entrepreneurial model : learning from failure.

"In this book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth - offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth." "This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior."--BOOK JACKET.

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