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The SAGE handbook of political advertising / editors, Lynda Lee Kaid, Christina Holtz-Bacha.

Contributor(s): Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE Publications, [2006]Copyright date: ©2006Description: xi, 492 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412917956
  • 9781412917957
Other title:
  • Political advertising [Parallel title]
Subject(s): DDC classification:
  • 324.73 22
LOC classification:
  • JF2112.A4 S24 2006
Contents:
1. Political advertising in international comparison / Christina Holtz-Bacha and Lynda Lee Kaid -- 2. Methodologies for the study of political advertising / Anne Johnston -- 3. Political advertising in the United States / Lynda Lee Kaid -- 4. Political advertising in the United Kingdom / Margaret Scammell and Ana Ines Langer -- 5. Election broadcasts in France / Lynda Lee Kaid and Nathalie Gagnere -- 6. Political advertising in Spain and Portugal / Colleen Connolly-Ahern and Julio Cesar Herrero -- 7. From electoral propaganda to political advertising in Israel / Dan Caspi and Baruch Leshem -- 8. Political advertising and democracy in Brazil / Mauro P. Porto -- 9. Political advertising in Chile / Markus Moke -- 10. Political advertising in Germany / Christina Holtz-Bacha -- 11. Political advertising on television in the Nordic and Baltic states / Tom Moring -- 12. Polispots in Greece : between partisanship and media logic / Athanassios N. Samaras and Stylianos Papathanassopoulos -- 13. Sure to come, but temporarily delayed : the Netherlands in search of the political ad / Kees Brants -- 14. TV political advertising in Italy : when politicians are afraid / Gianpietro Mazzoleni -- 15. Political advertising in Mexico / Jose-Carlos Lozano -- 16. Political advertising in Australia and New Zealand / Julianne Stewart -- 17. Political advertising in Japan, South Korea, and Taiwan / Jinyoung Tak -- 18. A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Sarah Oates -- 19. Political communication and advertising in Poland / Wojciech Cwalina and Andrzej Falkowski -- 20. Political advertising in Hungarian electoral communications / Jolan Roka -- 21. Fifteen years of televised political advertising developments in Bulgaria / Lilia Raycheva -- 22. Political advertising in a "new" democracy : the Czech Republic / Jan Jirak and Otakar Soltys -- 23. Persuading voters and political advertising in Turkey / Baki Can -- 24. Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Lars Willnat and Annette Aw -- 25. Deficient democracies, media pluralism, and political advertising in West Africa / Frank Wittmann and Baba Thiam -- 26. Political advertising in South Africa / Ruth Teer-Tomaselli -- 27. Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Lynda Lee Kaid and Christina Holtz-Bacha.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.73 SAG (Browse shelf(Opens below)) 1 Available A407287B

Includes bibliographical references and index.

1. Political advertising in international comparison / Christina Holtz-Bacha and Lynda Lee Kaid -- 2. Methodologies for the study of political advertising / Anne Johnston -- 3. Political advertising in the United States / Lynda Lee Kaid -- 4. Political advertising in the United Kingdom / Margaret Scammell and Ana Ines Langer -- 5. Election broadcasts in France / Lynda Lee Kaid and Nathalie Gagnere -- 6. Political advertising in Spain and Portugal / Colleen Connolly-Ahern and Julio Cesar Herrero -- 7. From electoral propaganda to political advertising in Israel / Dan Caspi and Baruch Leshem -- 8. Political advertising and democracy in Brazil / Mauro P. Porto -- 9. Political advertising in Chile / Markus Moke -- 10. Political advertising in Germany / Christina Holtz-Bacha -- 11. Political advertising on television in the Nordic and Baltic states / Tom Moring -- 12. Polispots in Greece : between partisanship and media logic / Athanassios N. Samaras and Stylianos Papathanassopoulos -- 13. Sure to come, but temporarily delayed : the Netherlands in search of the political ad / Kees Brants -- 14. TV political advertising in Italy : when politicians are afraid / Gianpietro Mazzoleni -- 15. Political advertising in Mexico / Jose-Carlos Lozano -- 16. Political advertising in Australia and New Zealand / Julianne Stewart -- 17. Political advertising in Japan, South Korea, and Taiwan / Jinyoung Tak -- 18. A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Sarah Oates -- 19. Political communication and advertising in Poland / Wojciech Cwalina and Andrzej Falkowski -- 20. Political advertising in Hungarian electoral communications / Jolan Roka -- 21. Fifteen years of televised political advertising developments in Bulgaria / Lilia Raycheva -- 22. Political advertising in a "new" democracy : the Czech Republic / Jan Jirak and Otakar Soltys -- 23. Persuading voters and political advertising in Turkey / Baki Can -- 24. Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Lars Willnat and Annette Aw -- 25. Deficient democracies, media pluralism, and political advertising in West Africa / Frank Wittmann and Baba Thiam -- 26. Political advertising in South Africa / Ruth Teer-Tomaselli -- 27. Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Lynda Lee Kaid and Christina Holtz-Bacha.

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