Enterprise planning and development : small business start-up, survival and development / David Butler.
Material type:
TextPublisher: Oxford : Elsevier Butterworth-Heinemann, 2006Description: xviii, 405 pages ; 24 cmContent type: - text
- unmediated
- volume
- 0750680644
- 9780750680646
- Enterprise planning and development : small business start-up, survival and growth [Cover title]
- 658.022 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.022 BUT (Browse shelf(Opens below)) | 1 | Available | A371832B |
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Updates and integrates 2 previous texts: Business planning and Business development.
Includes bibliographical references and index.
Ch. 1. The entrepreneurial ethos and environment -- Ch. 2. The importance of planning for start-ups -- Ch. 3. Structuring the business plan -- Ch. 4. Developing the business idea -- Ch. 5. Developing entrepreneurial skills -- Ch. 6. Market research and planning -- Ch. 7. Identifying relevant legislation -- Ch. 8. Resource requirements -- Ch. 9. Recruiting and employing staff -- Ch. 10. Planning and managing the business finances -- Ch. 11. Integrating and maintaining quality -- Ch. 12. Putting the business plan together -- Ch. 13. The culture shift -- Ch. 14. Reviewing the performance of the business -- Ch. 15. Identifying growth and development options -- Ch. 16. Additional resource implications of growth -- Ch. 17. Financial planning for growth -- Ch. 18. Sales and marketing for growth -- Ch. 19. Innovation and intellectual property -- Ch. 20. Developing and implementing the growth strategy -- Ch. 21. Exit strategies and succession planning.
Machine converted from AACR2 source record.
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