The marketing gurus : lessons from the best marketing books of all times / Chris Murray and the editors of Soundview Executive Book Summaries.

By:

Murray, Chris

Material type: Text

TextPublisher: New York : Portfolio, 2006Description: xii, 290 p. : ill. ; 23 cmISBN:

1591841054

Uniform titles:

Soundview executive book summaries.

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415 .M85 2006

Contents:

1. Differentiate or die / Jack Trout and Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema -- 17. Renovate before you innovate / Sergio Zyman.

Review: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8 MUR (Browse shelf(Opens below))	1	Available		A406302B

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Includes index.

"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

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