Media relations / Richard Stanton.
Material type: TextPublisher: South Melbourne, Victoria, Australia ; New York : Oxford University Press, 2007Description: xx, 260 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0195557344
- 9780195557343
- 302.230711 22
- P91.3 .S725 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 302.230711 STA (Browse shelf(Opens below)) | 1 | Available | A326112B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
302.23071 NOW Rethinking media education : critical pedagogy in action / | 302.23071 TEA Teaching about mass media in the classroom / | 302.23071041 BOL Screen education : from film appreciation to media studies / | 302.230711 STA Media relations / | 302.23071193 MED Media studies in Aotearoa/New Zealand / | 302.23071193 MED Media studies in Aotearoa/New Zealand / | 302.23071193 MED Media studies in Aotearoa/New Zealand / |
Includes bibliographical references (pages 243-256) and index.
Building relationships, framing issues and events -- Two theories of media relations -- Media relations campaigns : defining campaign strategies and models -- Tactical approaches for successful media relations -- Writing client prose -- Developing media relationships around news -- Framing the story in a corporate campaign -- Government and politics -- Community, not-for-profit, and interest groups -- Timelines and budgets -- Risk, uncertainty, and crisis : how to identify and manage them -- Measuring successful relationships : approaches to research methods.
"The text explains how to compose and deliver messages to the media, and how the media receives the messages and deals with them prior to dissemination. It takes a comprehensive look at the different types of media in Australia and examines how to prepare material for specific outlets. The text combines practical hands-on strategies with a clear analysis of the theories of media relations. Real stakeholder case studies are used as the basis of theoretical argument, which demonstrates how to integrate theory and practice successfully."--Publisher description.
Combines practical hands-on strategies with firm grounding in the theories of media relations. It examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public.
Machine converted from AACR2 source record.
There are no comments on this title.