The anonymous elect : market research though online access panels / Andrei Postoaca.

By:

Postoaca, Andrei [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

354029029X
9783540290292

Subject(s):

DDC classification:

658.8302855754 22

LOC classification:

HF5415.2 .P65 2006

Contents:

Ch. 1. To panel or not to panel - what is and what is not an online access panel -- Ch. 2. Bottling communication : the rhetoric of online interviewing -- Ch. 3. Launching the bottle : the rhetoric of the online researcher -- Ch. 4. Finding the bottle : the rhetoric of the online panellist -- App. 1. Panellist satisfaction survey -- App. 2. Access panels quality checklist -- App. 3. Checklist of procedures -- App. 4. EFAMRO - international quality standards for access panels (QSAP).

Review: "The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?"--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8302855754 POS (Browse shelf(Opens below))	1	Available		A404919B

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Previous	658.83028 MAZ Statistics for marketing and consumer research /	658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis /	658.830285555 MAR Marketing research with SPSS /	658.8302855754 POS The anonymous elect : market research though online access panels /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume IV /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Vol. III /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume II /	Next

Includes bibliographical references (pages 129-131).

"The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies?"--BOOK JACKET.

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