Strategic management : concepts / Fred R. David.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2007]Copyright date: ©2007Edition: Eleventh editionDescription: xxxi, 384 pages : colour illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0131869558
- 9780131869554
- 0137137990
- 9780137137992
- 658.4012 22
- HD30.28 .D3785 2007
Contents:
Ch. 1. The nature of strategic management cohesion case : Google Inc. - 2005 -- Ch. 2. The business vision and mission -- Ch. 3. The external assessment -- Ch. 4. The internal assessment -- Ch. 5. Strategies in action -- Ch. 6. Strategy analysis and choice -- Ch. 7. Implementing strategies : management and operations issues -- Ch. 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- Ch. 9. Strategy review, evaluation, and control -- How to prepare and present a case analysis.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.4012 DAV (Browse shelf(Opens below)) | 1 | Available | A404927B |
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Includes bibliographical references and index.
Ch. 1. The nature of strategic management cohesion case : Google Inc. - 2005 -- Ch. 2. The business vision and mission -- Ch. 3. The external assessment -- Ch. 4. The internal assessment -- Ch. 5. Strategies in action -- Ch. 6. Strategy analysis and choice -- Ch. 7. Implementing strategies : management and operations issues -- Ch. 8. Implementing strategies : marketing, finance/accounting, R&D, and MIS issues -- Ch. 9. Strategy review, evaluation, and control -- How to prepare and present a case analysis.
Machine converted from AACR2 source record.
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