Image from Coce

Patterns of entrepreneurship.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2007Edition: 2nd ed. / Jack M. Kaplan, Anthony C. WarrenDescription: xiii, 415 pISBN:
  • 047173750X (pbk.)
Subject(s): DDC classification:
  • 658.1/1 22
LOC classification:
  • HB615 .K366 2007
Contents:
Ch. 1. The entrepreneurial process -- Ch. 2. The art of innovation - developing ideas and business opportunities -- Ch. 3. Analyzing the market, customers, and competition -- Ch. 4. Setting up the company objectives -- Ch. 5. Financing the closely held company -- Ch. 6. Equity financing for high growth -- Ch. 7. Discovering value in intellectual property : the competitive edge -- Ch. 8. Business models and the power of information -- Ch. 9. Managing the money -- Ch. 10. Scaling and harvesting the venture -- Ch. 11. Putting it all together - writing the winning business plan -- Ch. 12. Communicating the opportunity and making a presentation.
Review: "In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed."--BOOK JACKET.Review: "For anyone who is looking to start a new venture, this book is a must read! It guides readers through all the challenges they'll face, providing them with tools and a practical road map for success. The author examines each phase of the process while presenting entrepreneurship from a practitioner's point of view. The new edition focuses on the creation of a business plan as it explores the four stages an entrepreneur typically encounters when bringing a business idea to fruition. Numerous examples are also integrated throughout the chapters that help connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses."--PUBLISHER.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes bibliographical references and index.

Ch. 1. The entrepreneurial process -- Ch. 2. The art of innovation - developing ideas and business opportunities -- Ch. 3. Analyzing the market, customers, and competition -- Ch. 4. Setting up the company objectives -- Ch. 5. Financing the closely held company -- Ch. 6. Equity financing for high growth -- Ch. 7. Discovering value in intellectual property : the competitive edge -- Ch. 8. Business models and the power of information -- Ch. 9. Managing the money -- Ch. 10. Scaling and harvesting the venture -- Ch. 11. Putting it all together - writing the winning business plan -- Ch. 12. Communicating the opportunity and making a presentation.

"In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed."--BOOK JACKET.

"For anyone who is looking to start a new venture, this book is a must read! It guides readers through all the challenges they'll face, providing them with tools and a practical road map for success. The author examines each phase of the process while presenting entrepreneurship from a practitioner's point of view. The new edition focuses on the creation of a business plan as it explores the four stages an entrepreneur typically encounters when bringing a business idea to fruition. Numerous examples are also integrated throughout the chapters that help connect conceptual material to the plans, problems, and solutions that real entrepreneurs have encountered in their own businesses."--PUBLISHER.

There are no comments on this title.

to post a comment.

Powered by Koha