Marketing scales handbook : a compilation of multi-item measures. Volume II / Gordon C. Bruner II, Paul J. Hensel.

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Contents:

I. Consumer Behavior Scales -- II. Advertising Scales -- III. Organizational, Salesforce, and Miscellaneous Scales.

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Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.830727 BRU (Browse shelf(Opens below))	Vol. 2	1	Available		A404225B

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Previous	658.8302855754 POS The anonymous elect : market research though online access panels /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume IV /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Vol. III /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume II /	658.834 ABR The observational research handbook : understanding how consumers live with your product /	658.834 ADV Advances in consumer research. Volume XXXV /	658.834 CON Consumer insight : how to use data and market research to get closer to your customer /	Next

Includes bibliographical references (pages 1034-1036) and index.

I. Consumer Behavior Scales -- II. Advertising Scales -- III. Organizational, Salesforce, and Miscellaneous Scales.

Machine converted from AACR2 source record.

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