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Developing new business ideas : a step-by-step guide to creating new business ideas worth backing / Andrew Bragg and Mary Bragg.

By:

Bragg, Andrew [author.]

Contributor(s):

Bragg, Mary [author.]

Material type: Text

TextPublisher: Harlow, England ; New York : Financial Times /Prentice Hall, 2005Description: xxi, 266 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0273663259
9780273663256

Subject(s):

DDC classification:

658.11 22

LOC classification:

HD53 .B714 2005

Contents:

Ch. 1. The importance of developing strong ideas -- Ch. 2. Applying creativity to the idea development process -- Ch. 3. Step one - seeking and shaping opportunities -- Ch. 4. Step two - generating new ideas -- Ch. 5. Step three - evaluating and selecting ideas -- Ch. 6. Step four - planning for implementation -- App. Possible solutions to ambiguous picture.

Review: "The book demonstrates that it is within absolutely everybody's power to take the first germ of a business idea and to systematically creatively challenge and commercially develop that idea into a viable business opportunity. Using a practical four-step creative process, Developing New Business Ideas offers a wide-range of hands-on, how-to-actually-do-it techniques to help you add value and viability to your original idea. It will also introduce you to the experiences of a range of today's successful entrepreneurs, enabling you to learn from the creative lessons that they learned as they built their businesses."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.11 BRA (Browse shelf(Opens below))	1	Available		A370304B

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Previous								Next
Previous	658.11 BAR What's stopping you? : shatter the 9 most common myths keeping you from starting your own business /	658.11 BEA The creative entrepreneur : a DIY visual guidebook for making business ideas real /	658.11 BEA The creative entrepreneur : a DIY visual guidebook for making business ideas real /	658.11 BRA Developing new business ideas : a step-by-step guide to creating new business ideas worth backing /	658.11 BRI Beyond the business plan : 10 principles for new venture explorers /	658.11 DEN Hope and rehabilitation /	658.11 KAP Patterns of entrepreneurship.	Next

Includes bibliographical references (pages 250-257) and index.

"The book demonstrates that it is within absolutely everybody's power to take the first germ of a business idea and to systematically creatively challenge and commercially develop that idea into a viable business opportunity. Using a practical four-step creative process, Developing New Business Ideas offers a wide-range of hands-on, how-to-actually-do-it techniques to help you add value and viability to your original idea. It will also introduce you to the experiences of a range of today's successful entrepreneurs, enabling you to learn from the creative lessons that they learned as they built their businesses."--BOOK JACKET.

Machine converted from AACR2 source record.

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