Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.
Material type:
TextPublisher: Hoboken, N.J. : John Wiley & Sons, [2006]Copyright date: ©2006Description: x, 251 pages ; 24 cmContent type: - text
- unmediated
- volume
- 047174719X
- 9780471747192
- 658.8120285469 22
- TK5105.8884 .S3 2006
Contents:
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8120285469 SCO (Browse shelf(Opens below)) | 1 | Available | A403681B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.812 WEI ACCOMPANYING PARTS ( DISCS ) Superior customer value : strategies for winning and retaining customers / | 658.812 WEI ACCOMPANYING PARTS ( DISCS ) Superior customer value : strategies for winning and retaining customers / | 658.812 WOM Lean solutions : how companies and customers can create value and wealth together / | 658.8120285469 SCO Naked conversations : how blogs are changing the way businesses talk with customers / | 658.8120285574 BER Master data management and data governance / | 658.8120993 SHE Tourists' perceptions towards hotel services in New Zealand : a comparative study of business travellers and vacation travellers / | 658.816 AND Free : the future of a radical price / |
Includes bibliographical references and index.
Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Machine converted from AACR2 source record.
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