Sex in consumer culture : the erotic content of media and marketing / edited by Tom Reichert, Jacqueline Lambiase.

Includes bibliographical references and index.

1. Peddling desire : sex and the marketing of media and consumer goods / Tom Reichert and Jacqueline Lambiase -- 2. Using sex to sell movies : a content analysis of movie trailers / Mary Beth Oliver and Sriram Kalyanaraman -- 3. Seduction, shock, and sales : research and functions of sex in music video / Julie Andsager -- 4. Voluptuous vixens and macho males : a look at the portrayal of gender and sexuality in video games / Stacy L. Smith and Emily Moyer-Guse -- 5. Sex and the marketing of contemporary consumer magazines : how men's magazines sexualized their covers to compete with Maxim / Jacqueline Lambiase and Tom Reichert -- 6. From sideline to centerfold : the sexual commodification of female sportscasters / Jamie Skerski -- 7. Selling Spanish-language programming : a comparison of sex and gender in univision and NBC promotional announcements / Jami A. Fullerton and Alice Kendrick -- 8. Sexual content of television commercials watched by early adolescents / Carol J. Pardun and Kathy Roberts Forde -- 9. Sexually oriented appeals on the Internet : an exploratory analysis of popular mainstream Web sites / Artemio Ramirez, Jr. -- 10. Taste matters : bikinis, twins, and catfights in sexually oriented beer advertising / Jason Chambers -- 11. From polo to provocateur : (re)branding Polo/Ralph Lauren with sex in advertising / Tom Reichert and Tray LaCaze -- 12. Where are the clothes? : the pornographic gaze in mainstream American fashion advertising / Debra Merskin -- 13. The logic of pornography in digital camera promotion / Jonathan E. Schroeder and Pierre McDonagh -- 14. Erotic encounters : female employees and promotional activities / Jacqueline Lambiase -- 15. The fetishization of people and their objects : using lovemaps to view "style" from the New York Times Magazine / Stephen J. Gould -- 16. Race and gender in advertising : a look at sexualized images in prime-time commercials / Dana E. Mastro and Susannah R. Stern -- 17. "Getting a bit of the other" : sexualized stereotypes of Asian and black women in planned parenthood advertising / Diane Susan Grimes -- 18. Homoeroticism in advertising : something for everyone with androgyny / Gary Soldow -- 19. Searching for love and sex : a review and analysis of mainstream and explicit personal ads / Larry Lance.

"Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, gender differences and representation, racial representations, appeals to gay and lesbian communities, interpretive analyses, historical perspectives, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:*What happens when sexual content created for adults reaches children?*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?*How might erotic content created for 21st-century audiences evoke racial or gender stereotypes of ages past, and how do these stereotypes affect human relationships?*What effects might sex-tinged images have on audiences and where should the focus be for new effects research?*Where are the current boundaries between pornography and mainstream sexual depictions?Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies."--Publisher description.

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