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Advertising works 14 : proving the effectiveness of marketing communications / edited and introduced by Les Binet.

Contributor(s):

Material type: Text

TextPublisher: Henley-on-Thames : World Advertising Research Center, 2006Description: xxii, 344 pages : illustrations ; 26 cm + 1 videodisc (12 cm)Content type:

text
two-dimensional moving image

Media type:

unmediated
video

Carrier type:

volume
videodisc

ISBN:

1841161837
9781841161839

Other title:

Advertising works fourteen

Subject(s):

Advertising -- Awards -- Great Britain -- Case studies

DDC classification:

659.107941 22

LOC classification:

HF5816 .A34 2006

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.107941 ADV (Browse shelf(Opens below))	1	Available		A330238B

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Previous	659.1072 USI Using qualitative research in advertising : strategies, techniques, and applications /	659.1079 AXI AXIS awards. New Zealand's best creative work from 2000. 21st :	659.1079 AXI AXIS awards. New Zealand's best creative work from 2000. 21st :	659.107941 ADV Advertising works 14 : proving the effectiveness of marketing communications /	659.107941 ADV Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide /	659.107941 ADV Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 /	659.107941 ADV Advertising works 20 : proving the payback on marketing investment /	Next

Published in association with the IPA.

Includes DVD in pocket attached to inside front cover.

Accompanied by: 1 videodisc (DVD)

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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