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Corporate strategy / Richard Lynch.

By: Material type: TextTextPublisher: Harlow, England ; New York : FT/Prentice Hall, 2006Edition: 4th edDescription: xxxii, 830 p. ; 27 cmISBN:
  • 0273701789
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .L92 2006
Contents:
1. Corporate strategy -- 2. A review of theory and practice -- 3. Analysing the environment - the basics -- 4. Analysing markets, competition and co-operation -- 5. Developing customer-driven strategy -- 6. Analysing resources - the basics -- 7. Analysing human resources -- 8. Analysing financial resources -- 9. Analysing operations resources -- 10. Purpose shaped by vision, leadership and ethics -- 11. Purpose emerging from knowledge, technology and innovation -- 12. Purpose delivered through corporate and business objectives -- 13. Developing strategic options - the prescriptive process -- 14. Strategy evaluation and development - the prescriptive process -- 15. Finding the route forward - emergent and prescriptive approaches -- 16. Organisational structure and style and people issues -- 17. Resource allocation, strategic planning and control -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategy -- 20. Strategy dynamics and entrepreneurial strategy -- 21. Managing strategic change -- 22. Building a cohesive corporate strategy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 LYN (Browse shelf(Opens below)) 1 Available A294529B
Accompanying Material City Campus City Campus Main Collection 658.4012 LYN Accompanying part (Disc) (Browse shelf(Opens below)) 1 Not for loan A315444B

Includes bibliographical references and indexes.

1. Corporate strategy -- 2. A review of theory and practice -- 3. Analysing the environment - the basics -- 4. Analysing markets, competition and co-operation -- 5. Developing customer-driven strategy -- 6. Analysing resources - the basics -- 7. Analysing human resources -- 8. Analysing financial resources -- 9. Analysing operations resources -- 10. Purpose shaped by vision, leadership and ethics -- 11. Purpose emerging from knowledge, technology and innovation -- 12. Purpose delivered through corporate and business objectives -- 13. Developing strategic options - the prescriptive process -- 14. Strategy evaluation and development - the prescriptive process -- 15. Finding the route forward - emergent and prescriptive approaches -- 16. Organisational structure and style and people issues -- 17. Resource allocation, strategic planning and control -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategy -- 20. Strategy dynamics and entrepreneurial strategy -- 21. Managing strategic change -- 22. Building a cohesive corporate strategy.

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