Corporate strategy / Richard Lynch.
Material type: TextPublisher: Harlow, England ; New York : FT/Prentice Hall, 2006Edition: 4th edDescription: xxxii, 830 p. ; 27 cmISBN:- 0273701789
- 658.4012 22
- HD30.28 .L92 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.4012 LYN (Browse shelf(Opens below)) | 1 | Available | A294529B | ||
Accompanying Material | City Campus City Campus Main Collection | 658.4012 LYN Accompanying part (Disc) (Browse shelf(Opens below)) | 1 | Not for loan | A315444B |
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658.4012 LUX Luxury strategy in action / | 658.4012 LYN Corporate strategy / | 658.4012 LYN Corporate strategy / | 658.4012 LYN Accompanying part (Disc) Corporate strategy / | 658.4012 MAC Strategy execution : translating strategy into action in complex organizations / | 658.4012 MAG Understanding Michael Porter : the essential guide to competition and strategy / | 658.4012 MAT Creating value : successful business strategies / |
Includes bibliographical references and indexes.
1. Corporate strategy -- 2. A review of theory and practice -- 3. Analysing the environment - the basics -- 4. Analysing markets, competition and co-operation -- 5. Developing customer-driven strategy -- 6. Analysing resources - the basics -- 7. Analysing human resources -- 8. Analysing financial resources -- 9. Analysing operations resources -- 10. Purpose shaped by vision, leadership and ethics -- 11. Purpose emerging from knowledge, technology and innovation -- 12. Purpose delivered through corporate and business objectives -- 13. Developing strategic options - the prescriptive process -- 14. Strategy evaluation and development - the prescriptive process -- 15. Finding the route forward - emergent and prescriptive approaches -- 16. Organisational structure and style and people issues -- 17. Resource allocation, strategic planning and control -- 18. Government, public sector and not-for-profit strategies -- 19. International expansion and globalisation strategy -- 20. Strategy dynamics and entrepreneurial strategy -- 21. Managing strategic change -- 22. Building a cohesive corporate strategy.
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