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Competition demystified : a radically simpfified approach to business strategy / Bruce Greenwald and Judd Kahn.

By: Contributor(s): Material type: TextTextPublisher: New York : Portfolio, 2005Description: xii, 399 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1591840570
  • 9781591840572
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .G733 2005
Contents:
Preface -- 1. Strategy, markets, and competition -- 2. Competitive advantages 1 : supply and demand -- 3. Competitive advantages 2 : economies of scale and strategy -- 4. Assessing competitive advantages -- 5. Big where it counts : Wal-Mart, Coors, and local economies of scale -- 6. Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry -- 7. Production advantages lost : Compact discs, data switches, and toasters -- 8. Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game -- 9. Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma -- 10. Into the henhouse : Fox becomes a network -- 11. Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games -- 12. Fear of not flying : Kiwi enters the airline industry --
13. No instant gratification : Kodak takes on Polaroid -- 14. Cooperation without incarceration : bigger pies, fairly divided -- 15. Cooperation : the dos and don'ts -- 16. Valuation from a strategic perspective : improving investment decisions -- 17. Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions -- 17. The level playing field : flourishing in a competitive environment -- Appendix : Methods for measuring return on resources or investments -- Notes -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 GRE (Browse shelf(Opens below)) 1 Available A402678B

Includes bibliographical references (pages 379-383) and index.

Preface -- 1. Strategy, markets, and competition -- 2. Competitive advantages 1 : supply and demand -- 3. Competitive advantages 2 : economies of scale and strategy -- 4. Assessing competitive advantages -- 5. Big where it counts : Wal-Mart, Coors, and local economies of scale -- 6. Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry -- 7. Production advantages lost : Compact discs, data switches, and toasters -- 8. Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game -- 9. Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma -- 10. Into the henhouse : Fox becomes a network -- 11. Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games -- 12. Fear of not flying : Kiwi enters the airline industry --

13. No instant gratification : Kodak takes on Polaroid -- 14. Cooperation without incarceration : bigger pies, fairly divided -- 15. Cooperation : the dos and don'ts -- 16. Valuation from a strategic perspective : improving investment decisions -- 17. Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions -- 17. The level playing field : flourishing in a competitive environment -- Appendix : Methods for measuring return on resources or investments -- Notes -- Index.

Machine converted from AACR2 source record.

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