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Managing business marketing & sales : an international perspective / Per V. Jenster, H. Michael Hayes, & David E. Smith.

By: Contributor(s): Material type: TextTextPublisher: [Frederiksberg, Denmark] : Copenhagen Business School Press, 2005Edition: First editionDescription: xii, 287 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 8763001470
  • 9788763001472
Other title:
  • Managing business marketing and sales
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .J46 2005
Contents:
Ch. 1. An overview of business marketing -- Ch. 2. Marketing strategy and planning -- Ch. 3. How organizations buy -- Ch. 4. Strategic analysis of an industry -- Ch. 5. Business marketing intelligence : analysis and tools -- Ch. 6. Selecting business markets -- Ch. 7. Business product management -- Ch. 8. Marketing of services -- Ch. 9. Pricing strategy for business markets -- Ch. 10. E-business marketing -- Ch. 11. Business marketing communication : personal selling -- Ch. 12. Business marketing communications : beyond personal selling -- Ch. 13. Managing business marketing channels.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 JEN (Browse shelf(Opens below)) 1 Available A403191B

Includes bibliographical references.

Ch. 1. An overview of business marketing -- Ch. 2. Marketing strategy and planning -- Ch. 3. How organizations buy -- Ch. 4. Strategic analysis of an industry -- Ch. 5. Business marketing intelligence : analysis and tools -- Ch. 6. Selecting business markets -- Ch. 7. Business product management -- Ch. 8. Marketing of services -- Ch. 9. Pricing strategy for business markets -- Ch. 10. E-business marketing -- Ch. 11. Business marketing communication : personal selling -- Ch. 12. Business marketing communications : beyond personal selling -- Ch. 13. Managing business marketing channels.

Machine converted from AACR2 source record.

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