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Questionnaire design, interviewing, and attitude measurement / A.N. Oppenheim.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: London ; New York : Pinter Publishers, [1992]Distributor: New York : Distributed exclusively in the USA and Canada by St. Martin's Press Copyright date: ©1992Edition: New editionDescription: 303 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1855670437
  • 9781855670433
  • 1855670445
  • 9781855670440
Subject(s): Genre/Form: Additional physical formats: Online version:: Questionnaire design, interviewing, and attitude measurement.; No titleDDC classification:
  • 300.723 20
LOC classification:
  • HN29 .O67 1992
Contents:
Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages.
Abstract: Research methods and evaluation in the social sciences, including market research.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 300.72 OPP (Browse shelf(Opens below)) 1 Available A253072B

Revised edition of: Questionnaire design and attitude measurement. [1966].

Includes bibliographical references and index.

Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages.

Research methods and evaluation in the social sciences, including market research.

Machine converted from AACR2 source record.

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