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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / Marshal Cohen.

By: Material type: TextTextPublisher: New York : McGraw-Hill, [2006]Copyright date: ©2006Description: vii, 184 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071460365
  • 9780071460361
Subject(s): DDC classification:
  • 658.8342 22
LOC classification:
  • HF5415.32 .C64 2006
Online resources:
Contents:
Ch. 1. Connecting with a moving target -- Ch. 2. Do you BOGO? -- Ch. 3. We finally got a piece of the pie -- Ch. 4. Formulating your value equation -- Ch. 5. The thinking middle -- Ch. 6. The supersizing of America -- Ch. 7. Did you just call me ma'am? -- Ch. 8. The five E's of marketing -- Ch. 9. Marketing strategies for the future -- Ch. 10. An action plan for fulfilling customer aspirations.
Review: "In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive consumer behavior, revealing why and how consumers' daily habits affect their purchasing behavior - and how this behavior will affect your business."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 COH (Browse shelf(Opens below)) 1 Available A402473B

Includes index.

Ch. 1. Connecting with a moving target -- Ch. 2. Do you BOGO? -- Ch. 3. We finally got a piece of the pie -- Ch. 4. Formulating your value equation -- Ch. 5. The thinking middle -- Ch. 6. The supersizing of America -- Ch. 7. Did you just call me ma'am? -- Ch. 8. The five E's of marketing -- Ch. 9. Marketing strategies for the future -- Ch. 10. An action plan for fulfilling customer aspirations.

"In Why Customers Do What They Do, Marshal Cohen, the chief industry analyst for The NPD Group and one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive consumer behavior, revealing why and how consumers' daily habits affect their purchasing behavior - and how this behavior will affect your business."--BOOK JACKET.

Machine converted from AACR2 source record.

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