Brands : meaning and value in media culture / Adam Arvidsson.

By:

Arvidsson, Adam [author.]

Material type: Text

TextPublisher: London ; New York : Routledge, 2006Description: 168 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0415347165
9780415347167
0415347157
9780415347150

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 A78 2005

Contents:

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

Review: "Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 ARV (Browse shelf(Opens below))	1	Available		A294189B

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Previous	658.827 AMB Packaging the brand : the relationship between packaging design and brand identity /	658.827 ANH Brand new justice : the upside of global branding /	658.827 ARN The handbook of brand management /	658.827 ARV Brands : meaning and value in media culture /	658.827 BAT Brand meaning /	658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back /	658.827 BOE Waking the giant : revitalising mature brands /	Next

Includes bibliographical references and index.

Introduction -- Consumption -- Marketing -- Brand management -- Online branding -- The brand as informational capital.

"Brands are now a dominant feature of contemporary living. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value." "Brands uses illustrative case studies throughout from market research, advertising, shop displays, mobile phones, the internet and virtual companies. This book will be essential reading for students and researchers in sociology of media, cultural studies, advertising and consumer studies, and marketing."--Jacket.

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