Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij.
Material type: TextPublisher: Chichester ; New York : J. Wiley, [1999]Copyright date: ©1999Description: x, 170 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0471987816
- 9780471987819
- 658.8342 21
- HF5415.33.E85 C37 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 CAS (Browse shelf(Opens below)) | 1 | Available | A418970B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
658.8342 ARN Consumers / | 658.8342 BAB CB3 / | 658.8342 BLY Consumer behaviour / | 658.8342 CAS Cases in consumer behaviour / | 658.8342 COH Why customers do what they do : who they are, why they buy, and how you can anticipate their every move / | 658.8342 CON Consumer behaviour / | 658.8342 CON Consumer behaviour / |
Includes bibliographical references.
About the editors -- The authors -- Introduction -- 1. Hold me, thrill me, taste me, love me -- 2. Yarner Water -- 3. The Body Shop: societal values in the store -- 4. Attitudes towards recycling of household waste -- 5. The case of the model railway purchase -- 6. But marriage means sharing - doesn't it...? -- 7. 'No one buys no name trainers...' -- 8. I'm in control -- 9. Product placement -- 10. Advertising with power or suspicion? -- 11. Food shopping styles in Hungary -- 12. Hurry - only whilst stocks last...? -- 13. Consumer borrowing decisions -- 14. A single currency for Europe - the euro -- 15. Age-lite -- 16. Dissatisfied with doing the dishes -- 17. The behaviour of the young towards luxury products -- 18. Pasta in Europe -- 19. Andrex comes out of the closet -- 20. Consumers' evaluations of products labelled 'Made in Europe'.
"Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:; The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary; The cases reflect the consumer perspective on marketing problems; Each case presents a practical problem in the consumer area and poses questions for the reader.An Instructor's Manual is available from the publisher for lecturers using the casebook."--Publisher description.
Machine converted from AACR2 source record.
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