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Cases in consumer behaviour / edited by Gerrit Antonides and W. Fred van Raaij.

Contributor(s): Material type: TextTextPublisher: Chichester ; New York : J. Wiley, [1999]Copyright date: ©1999Description: x, 170 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471987816
  • 9780471987819
Subject(s): DDC classification:
  • 658.8342 21
LOC classification:
  • HF5415.33.E85 C37 1999
Online resources:
Contents:
About the editors -- The authors -- Introduction -- 1. Hold me, thrill me, taste me, love me -- 2. Yarner Water -- 3. The Body Shop: societal values in the store -- 4. Attitudes towards recycling of household waste -- 5. The case of the model railway purchase -- 6. But marriage means sharing - doesn't it...? -- 7. 'No one buys no name trainers...' -- 8. I'm in control -- 9. Product placement -- 10. Advertising with power or suspicion? -- 11. Food shopping styles in Hungary -- 12. Hurry - only whilst stocks last...? -- 13. Consumer borrowing decisions -- 14. A single currency for Europe - the euro -- 15. Age-lite -- 16. Dissatisfied with doing the dishes -- 17. The behaviour of the young towards luxury products -- 18. Pasta in Europe -- 19. Andrex comes out of the closet -- 20. Consumers' evaluations of products labelled 'Made in Europe'.
Summary: "Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:; The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary; The cases reflect the consumer perspective on marketing problems; Each case presents a practical problem in the consumer area and poses questions for the reader.An Instructor's Manual is available from the publisher for lecturers using the casebook."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 CAS (Browse shelf(Opens below)) 1 Available A418970B

Includes bibliographical references.

About the editors -- The authors -- Introduction -- 1. Hold me, thrill me, taste me, love me -- 2. Yarner Water -- 3. The Body Shop: societal values in the store -- 4. Attitudes towards recycling of household waste -- 5. The case of the model railway purchase -- 6. But marriage means sharing - doesn't it...? -- 7. 'No one buys no name trainers...' -- 8. I'm in control -- 9. Product placement -- 10. Advertising with power or suspicion? -- 11. Food shopping styles in Hungary -- 12. Hurry - only whilst stocks last...? -- 13. Consumer borrowing decisions -- 14. A single currency for Europe - the euro -- 15. Age-lite -- 16. Dissatisfied with doing the dishes -- 17. The behaviour of the young towards luxury products -- 18. Pasta in Europe -- 19. Andrex comes out of the closet -- 20. Consumers' evaluations of products labelled 'Made in Europe'.

"Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include:; The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary; The cases reflect the consumer perspective on marketing problems; Each case presents a practical problem in the consumer area and poses questions for the reader.An Instructor's Manual is available from the publisher for lecturers using the casebook."--Publisher description.

Machine converted from AACR2 source record.

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