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Social communication in advertising : consumption in the mediated marketplace / William Leiss [and others].

By: Material type: TextTextPublisher: New York : Routledge, [2005]Copyright date: ©2005Edition: Third editionDescription: x, 683 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415966760
  • 9780415966764
Subject(s): DDC classification:
  • 659.1042 22
LOC classification:
  • HF5827 .S63 2005
Contents:
Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
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Previous edition: Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally, 1990.

Includes bibliographical references and index.

Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.

Machine converted from AACR2 source record.

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