Corporate social responsibility and alcohol : the need and potential for partnership / edited by Marcus Grant and Joyce O'Connor.

Includes presentations delivered at a conference held in Oct. 2002 in Dublin, Ireland.

Includes bibliographical references and index.

Ch. 1. Introduction / Marcus Grant and Joyce O'Connor -- Ch. 2. Corporate social responsibility and corporate citizenship : definitions, history, and issues / David Logan and Joyce O'Connor -- Ch. 3. Corporate social responsibility and product safety : a role for public-private partnership / John Orley -- Ch. 4. Perspectives on partnerships for corporate social responsibility in the beverage alcohol industry / John Orley and David Logan -- Ch. 5. Alcohol policy through partnership : is the glass half empty or half full? / Marcus Grant -- Ch. 6. Drinking education : minimizing negatives or optimizing potential? / Stanton Peele -- Ch. 7. Drinking it in : findings of the Valencia meeting on marketing and promotion of alcohol to young people / Leanne Riley -- Ch. 8. Government regulation, corporate responsibility, and personal pleasure : a public health perspective from New Zealand / Mike MacAvoy and Meg Mackenzie -- Ch. 9. Corporate social responsibility : a context for alcohol policy / Peter H. Coors -- Ch. 10. Corporate social responsibility in practice within the beverage alcohol industry / John Orley -- Ch. 11. Establishing good practice in responsible drinks promotion : illustrations of good and bad practice from a public health perspective / Ann Roche -- Ch. 12. Are alcohol advertisers drinking in the last chance saloon? / Hugh Burkitt -- Ch. 13. Setting the standards for responsible consumer marketing in beverage alcohol / Chris Britton -- Ch. 14. Developing solutions for abusive drinking on campus : a campus-community-industry collaborative model / Peter Cressy and Monica Gourovitch -- Ch. 15. Alcohol education / Marjana Martinic, Daniya Tamendarova and Eleni Houghton -- Ch. 16. Report on the framework for responsibility / Eleni Houghton, Gaye Pedlow and Adrian Botha -- Ch. 17. Conclusion / Hurst Hannum.

"This volume presents a strong argument for the social and corporate benefits of an aggressive and immediate integration of the best principles of corporate social responsibility into the beverage alcohol industry. The unique relationships between alcohol and society, particularly in relation to issues such as youth education, peer influences, media exposure, and the law, demonstrate the important role that CSR can play in this particular industry. Chapters present examples of practices to be encouraged and avoided, successful alcohol education programs, and guidelines for responsible action and commitment to positive values already inherent in the industry. Corporate Social Responsibility and Alcohol makes a case for the adherence to CSR policies and practices and demonstrates opportunities for new and continuing partnerships between business and society, for the benefit of corporations, customers, and citizens alike."--BOOK JACKET.

Machine converted from AACR2 source record.