Media research methods : audiences, institutions, texts / Ina Bertrand and Peter Hughes.

By:

Bertrand, Ina, 1939- [author.]

Contributor(s):

Hughes, Peter, 1949- [author.]

Material type: Text

TextPublisher: New York : Palgrave Macmillan, 2005Description: x, 286 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0333960947
9780333960943
0333960955
9780333960950

Subject(s):

Mass media -- Research -- Methodology

DDC classification:

302.23072 22

LOC classification:

P91.3 .B387 2005

Online resources:

Contributor biographical information

Contents:

1. Of elephants, definitions and models : the context of media research -- 2. Getting started -- Pt. I. Research on audiences -- 3. Researching audiences -- 4. Gathering data on audiences -- 5. Audience research - analysis and interpretation -- Pt. II. Research on institutions -- 6. Researching media institutions -- 7. Gathering data on institutions -- 8. Institutional research - analysis and interpretation -- Pt. III. Research on texts -- 9. Researching texts -- 10. Gathering and analysing textual data -- 11. Interpretation of textual data -- 12. Reaching conclusions, evaluating the research, writing the report.

Summary: "This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others."--Publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	302.23072 BER (Browse shelf(Opens below))	1	Available		A293022B

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Includes bibliographical references (pages 263-280) and index.

"This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others."--Publisher description.

Machine converted from AACR2 source record.

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