Got game : how the gamer generation is reshaping business forever / John C. Beck, Mitchell Wade.

By:

Beck, John C [author.]

Contributor(s):

Wade, Mitchell [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1578519497
9781578519491

Subject(s):

Video games -- Economic aspects

DDC classification:

794.8 22

LOC classification:

GV1469.3 .B43 2004

Contents:

Introduction : planet of the rotting minds? -- Ch. 1. Space invader -- Ch. 2. Sex, violence, and stereotypes -- Ch. 3. Not the real world -- Ch. 4. Want 'tude with that? -- Ch. 5. Play nice -- Ch. 6. Win or go home -- Ch. 7. Gamers on top -- Ch. 8. Press start to continue.

Review: "Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	794.8 BEC (Browse shelf(Opens below))	1	Available		A265911B

Includes bibliographical references and index.

"Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential."--BOOK JACKET.

Machine converted from AACR2 source record.

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