Handbook of visual communication research : theory, methods, and media / edited by Ken Smith [and others].

Includes bibliographical references and index.

Introduction : from an oak to a stand of aspen : visual communication theory mapped as rhizome analysis / Sandra Moriarty and Gretchen Barbatsis -- 1. Aesthetics theory / Dennis Dake -- 2. Creative visualization / Dennis Dake -- 3. Perception theory / Ann Marie Barry -- 4. Eye tracking methodology and the Internet / Sheree Josephson -- 5. Perception and the newspaper page : a critical analysis / Ken Smith -- 6. Representation theory / Keith Kenney -- 7. Cultural palettes in print advertising : formative research design method / Sandra Moriarty and Lisa Rohe -- 8. Content analysis of representation : photographic coverage of blacks by nondaily newspapers / Ken Smith and Cindy Price -- 9. Theory of visual rhetoric / Sonja K. Foss -- 10. A visual rhetorical study of a virtual university's promotional efforts / Keith Kenney -- 11. Visual metaphors in print advertising for fashion products / Stuart Kaplan -- 12. Empowerment through shifting agents : the rhetoric of the clothesline project / Trischa Goodnow -- 13. Cognitive theory / Rick Williams -- 14. Children's comprehension of visual images in television / Georgette Communtziz-Page -- 15. Visual semiotics theory / Sandra Moriarty -- 16. An intended-perceived study using visual semiotics / Sandra Moriarty and Shay Sayre -- 17. The image and the archive : a semiotic approach / Dennis Dunleavy -- 18. Reception theory / Gretchen Barbatsis -- 19. A textual analysis of political television ads / Gretchen Barbatsis -- 20. Phenomenology and historical research / Michael Brown -- 21. Narrative theory / Gretchen Barbatsis -- 22. Using narrative theory to understand the power of news photographs / Trischa Goodnow -- 23. Aesthetics theory / Herbert Zettl -- 24. A content analysis of political speeches on television / Robert Tiemens -- 25. Examining documentary photography using the creative method / Craig Denton -- 26. Visual ethics theory / Julianne H. Newton -- 27. A survey of reactions to photographic manipulation / Shiela Reaves -- 28. Studying visual ethics by applying a typology of visual behavior / Julianne H. Newton -- 29. Visual literacy theory / Paul Messaris and Sandra Moriarty -- 30. Media literacy, aesthetics, and culture / Elizabeth Burch -- 31. Cultural studies theory / Victoria O'Donnell -- 32. A Burkean analysis of a television promotional advertisement / Joseph C. Harry -- 33. A cultural analysis of the Unisys "monitor head" television commercial / Victoria O'Donnell -- 34. A historical approach to understanding documentary photographs : dialogue, interpretation, and method / Gerald Davey.

"This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline." "The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences."--BOOK JACKET.

Machine converted from AACR2 source record.