The next sustainability wave : building boardroom buy-in / Bob Willard ; foreword by L. Hunter Lovins.

By:

Willard, Bob [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0865715327
9780865715325

Subject(s):

DDC classification:

658.4083 22

LOC classification:

HD30.255 .W545 2005

Contents:

Ch. 1. Introduction -- Ch. 2. Three drivers of the first wave -- Ch. 3. First emerging driver - a perfect storm of threats -- Ch. 4. Second emerging driver - compelling business value -- Ch. 5. Objection-handling clinic on inhibiters to the next wave -- Ch. 6. Conclusion -- App. SME-relevant business case.

Review: "The Next Sustainability Wave analyses why companies have resisted sustainability strategies and focuses on strategies for persuading corporate leaders to go further. It describes two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders. The book applies effective selling techniques to reposition sustainability strategies as a means of achieving existing corporate ends, selling sustainability as a solution, a business strategy, and a catalyst for business transformation." "Designed for quick reading and reference - right pages furthering the argument, while left pages provide support materials - the book is especially useful for those wanting to convince busy executives and board members of the importance of sustainability."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.4083 WIL (Browse shelf(Opens below))	1	Available		A265300B

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Previous	658.4083 WEL Sustainability in Australian business : fundamental principles and practice /	658.4083 WEY The sustainable MBA : the manager's guide to green business /	658.4083 WEY The sustainable MBA : the manager's guide to green business /	658.4083 WIL The next sustainability wave : building boardroom buy-in /	658.4083 YOU Sustainability : essentials for business /	658.4083023 KRO Profession and purpose : a resource guide for MBA careers in sustainability /	658.409 ASS The answer : grow any business, achieve financial freedom, and live an extraordinary life /	Next

Includes bibliographical references (pages 335-342) and index.

"The Next Sustainability Wave analyses why companies have resisted sustainability strategies and focuses on strategies for persuading corporate leaders to go further. It describes two emerging drivers that promise to spur corporate commitment to sustainability strategies: a compelling business case, and a 'perfect storm' of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders. The book applies effective selling techniques to reposition sustainability strategies as a means of achieving existing corporate ends, selling sustainability as a solution, a business strategy, and a catalyst for business transformation." "Designed for quick reading and reference - right pages furthering the argument, while left pages provide support materials - the book is especially useful for those wanting to convince busy executives and board members of the importance of sustainability."--BOOK JACKET.

Machine converted from AACR2 source record.

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