Understanding consumer choice / by Gordon R. Foxall.
Material type:
TextPublisher: Basingstoke : Palgrave Macmillan, 2005Description: xvi, 262 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 1403914923
- 9781403914927
- 658.8342 22
- HF5415.32 .F688 2005
Contents:
1. Marketing's attitude problem -- 2. Consumer behavior -- 3. The behavior of consumers' attitudes -- 4. Prior behavior -- 5. The situated consumer -- 6. Attitudes, situations, and behavior -- 7. Patterns of brand choice -- 8. Context and cognition in consumer choice -- 9. Intentional behaviorism.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 FOX (Browse shelf(Opens below)) | 1 | Available | A264776B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOX Consumer psychology for marketing / | 658.8342 FOX Marketing psychology : the paradigm in the wings / | 658.8342 FOX Understanding consumer choice / | 658.8342 FOX Explaining consumer choice / | 658.8342 FOX Interpreting consumer choice : the behavioral perspective model / | 658.8342 GEN Gender, culture, and consumer behavior / |
Includes bibliographical references (pages 233-254) and index.
1. Marketing's attitude problem -- 2. Consumer behavior -- 3. The behavior of consumers' attitudes -- 4. Prior behavior -- 5. The situated consumer -- 6. Attitudes, situations, and behavior -- 7. Patterns of brand choice -- 8. Context and cognition in consumer choice -- 9. Intentional behaviorism.
Machine converted from AACR2 source record.
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