Tourism research methods : integrating theory with practice / edited by Brent W. Ritchie, Peter Burns, Catherine Palmer.

Includes bibliographical references and index.

Introduction: reflections on the practice of research -- Ethics in tourism research: objectivities and personal perspectives -- Feminist and gender perspectives in leisure and tourism research -- The case study in tourism research: a multi-method case study approach -- Using visual evidence: the case of Cannibal tours -- Action ethnography: using participant observation -- Tourism research practices and tourist geographies -- Revisiting Delphi: the Delphi technique in tourism research -- Interviewing: a focus on qualitative techniques -- Applying the mystery shopping technique: the case of Lunn Poly -- Longitudinal research methods -- Framing analysis: examining mass mediated tourism narratives -- GIS techniques in tourism and recreation planning: application to wildlife tourism -- A qualitative approach to the ethical consumer: the use of focus groups for cognitive consumer research in tourism -- Content analysis -- Using cluster analysis to segment a sample of Australian ecotourists -- The future of tourism research.

This book (i) moves beyond the business/social phenomenon divide of tourism research; (ii) provides a discussion of theory but integrates this theory with specific tourism examples and case studies to assist student learning and application of approaches and techniques; (iii) outlines alternative research approaches and techniques that may be adopted by tourism researchers from different disciplines and research positions; and (iv) includes contributions from both experienced and new researchers. The book has 17 chapters and a subject index.

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